“Living THE BEST” was the slogan under which the owners and managing directors of Mercedes-Benz dealers met at the International Dealer Conference in Hamburg. More than 1,500 guests from over 100 countries took part in the conference. The focus of the conference was the Mercedes-Benz sales and marketing initiative “Best Customer Experience”.

BRAINWAVE created the “audiovisual backbone” of the presentation, staging a 50 by 8 meter projection with trailers, vehicle presentations, speaker support and interactive scenography for live performances.

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