Mercedes-Benz international dealer conference


Mercedes-Benz hosted the International Dealer Conference 2014 in Hamburg under the motto “Best Customer Experience”.
2500 brand representatives from 35 countries experienced Mercedes-Benz as a complete experience.

Interaction offers, test drives, outdoor areas, theme islands, elaborately staged workshops, as well as fascinating media and visual worlds around the leitmotif accompanied the participants for three days. A composition of architecture, scenography, dramaturgy and media.
On behalf of the agency zet:project!, BRAINWAVE was responsible for the media realization of the business sessions as well as for the staging of various workshops.

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